We're investing £20 million in active, healthy lifestyle initiatives in order to get 1 million people active by 2020.
As part of this commitment, in 2014 we launched ParkLives - a new, nationwide programme of free sports and activity sessions in 70 parks in Newcastle, Birmingham and the London Borough of Newham. In its first year ParkLives had more than 22,500 visits and we will expand the programme year-on-year to other regions in the UK to 2020.
We continue to partner with community-based programmes such as StreetGames and Special Olympics GB to make sport more accessible for traditionally hard-to-reach groups across the UK. We also have a long history of supporting football through our sponsorship of the FIFA World Cup™, and this year we'll continue to use our passion for sport, as official sponsor of Rugby World Cup 2015, to inspire people to get active.